What is Search engine optimization
SEO stands for “search engine optimization”. It means the process of increasing and improving both the quality of a website for relevant searches. It optimizes your online content so a search engine likely to show it as a top result for relevant searches. The better keyword you provide for the website the more you will gain attention and attract the customer to your business.
It’s all about the understanding of what people are searching for and what type of content they want. In this way you will let know and will be easier for you to know that what type of material you should made.
The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.
Working and importance of SEO
SEO is only the online marketing website that when set up correctly pays the profit over time. If you provide such a solid and unique content for your website. That content will rank your website up but along with the content the keyword you have selected should also be more searched. In addition, adding the advertisement requires the continuous funding to send traffic to your website. Also, crawlability and mobile-friendliness are important site architecture factors.
Working of the SEO is mainly depending on the search engines like google, Bing, Yahoo etc. These search engines collect information and arrange them in a index. Next the algorithms analyze the information in the index taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given question or problem.
These tools will help you to optimize your website and requires a higher rank. Unlikely you cannot pay search engine for the higher organic ranking.
In order to learn SEO first you have to know about the on-page and off-page SEO. And also, all those key points which would harm your ranking or website. And on the other hand, those tools which will boost up you’re ranking and improve your content.
Title tags: The need of putting the right title is one of the most firstly need and is the requirement for the optimization of a search engine. The fulfillment of an accurate title is that your heading must be of H1 or possible H2 and consist of 55-60 characters. The title tag is what you see at the top of your browser.
Meta description: It is the HTML description which summarized your page title for the benefit of the user and the ranking of a website. When we search for a specific title, we see that under that topic in Calibri writing the short summary of the specific title is written. It therefore attracts the customer more and rank your website.
Body content: The content of the topic should be thick and unique and almost consist of 200 words. Which means that you content should not be related to another website.
ALT attributes: These attributes are used for the specific alternative for an image. ALT attributes therefore required another description for the required image into more simple words.
URL structure: URL structure is moreover important for tracking both the respective. URL is basically the location or the or web address for the specific website. If your URL is aren’t pretty your business plus user won’t be able to increase.
Schema and markup:
Schema is basically the markup which therefore boost up the ranking of your SEO. Adding more markup means more traffic to your site.
There is no use of off-page SEO in optimizing search engine. And there is no use of off-page SEO. Off-page SEO is about, among other things, link buildings, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.
White hat VS Black hat SEO
White hat SEO requires the best strategies practices which improve your search engine ranking on webpage.
Black hat SEO” refers to techniques and strategies that attempt to spam/fool search engines. These practices are against the SEO and is resulted in the banned by the affiliated website.